About us

Company history

Lean, efficient and client-focused. Addvery combines the enthusiasm and spirit of a start-up with the expertise expected of a major corporation. This should come as no surprise as the people behind the company made their names doing business and running companies throughout Europe, North America and Asia. Using their use their vast experiences and expertise Pavel Novák and Lukáš Marek broke away from the world of corporate finance and consulting to assist other companies realize their dreams.

With the addition of the versatile and charismatic Štěpán Hykš, the team launched a web page and opened for business in the spring of 2020. Within a year Addvery had built a team of 20 workers and were cooperating with Rohlík Group and Komerční Banka amongst others. That same year, Addvery combined with Michal Rychnovsky to set up the first data analytics hub in Brno, now run by Martin Prchal.

Addvery embraces originality and espouses a hands-on approach absolutely dedicated to the client. It is not a company that prefers to meet and discuss so much as listen, recommend and get cracking on a solution be it digitalization, risk management or customer data mining.

It is all too easy for companies to trust what they know and fail to recognize when their ideas are outdated. Fresh opinions based on data and tested hypotheses is what Addvery brings to the table. Corporate leaders should be decisive and certain. Addvery removes doubt and provides flexibility that can reshape decision-making at a time when the limits of our understanding are constantly being tested.

Our mission

Business minimalists

We prefer hands-on style of working. We don’t spend too much time on meaningless details; however, we do not deliver useless quick fixes. Functional solution is important to us. Efficiency is at the top of the list. Instead of never-ending PowerPoint presentations we prefer to get things done on the spot and we are not afraid to create a workshop or do what the client is asking for.

We call ourselves business minimalists, because we value clarity and do not complicate things needlessly. We want to be seen as those who do actual things instead of slides and can show our clients the results.

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Digitalisation boutique

Addvery is the answer to everything the companies we had previously worked for were lacking. We would love to have a partner like Addvery back then. A partner that comes up with a functional digital solution quickly. A partner that can look at the problem on hand from a different perspective and delivers a plan with measurable results. Hence, we founded Addvery.

We are primarily focused on consulting and solution implementation, though we are aiming to create our own products targeting specific needs in the future.

Responsibility instead of processes

We have managed to acquire interesting clients quite fast; they keep coming back to us because we have proven we deliver real value. That is our fuel. We have this inner tension within us to overcome ourselves again and again and to have the possibility to change things and set the direction.

We are glad we are growing. We don’t have to think ‘what now’ and set processes because we are growing – we know growth is natural. We have the experience and know it’s our responsibility.

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Our team

Pavel Novák
Managing Partner

In past 14 years I delivered complex projects in digital commerce, credit risk management & customer value management. As a soldier and at the helm of real battles.

Lukáš Marek

I am a soldier with more than a decade of experience in the media and financial business. Key competencies include UX, E2E digital product implementation and omnichannel strategy.

Štěpán Hykš

I am an organized and decisive leader with proven track record of successfully launched international products. I have more than 9 years of experience in Digital commerce industry.

Martin Prchal
Head of BI

Utilizing knowledge from two master’s degrees of Mathematics and Economics, I enjoy creating ML models, which help businesses make data driven decisions.

Lukáš Pulda
Head of Development

Gabriela Skopová
Engagement manager

After years of managing corporate finance, I am now utilizing my vast business knowledge and strong analytical background to increase my clients’ financial performance through optimized digital marketing.

Join our team

We don’t take ourselves too seriously. We make fun of each other, sometimes quite harshly. Not because we don’t like each other or want to prove something, we trust each other. We want to be in an environment where we can rely on one another and if we must, we talk frankly. No hard feelings. We are allergic to bullshit and laugh hard at motivational quotes on social media. We know what it takes to become really good - you have to work hard and learn even harder to get there. We all have been there.

We share the desire to get into tough, almost impossible tasks and not stop until they’re solved. We don’t go to work to drink coffee and talk; we enjoy solving problems together. We want to make a team known to our clients as smart, ambitious, not afraid to get their hands dirty and able to get the attention of key players. We are not a type of a consulting company that knows too little but talks too much. We value openness, not people scheming behind the scenes. Being tough when necessary and ability to accept constructive criticism are key requirements.