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Server-side tracking

Observing and analysing all customer behavior is essential for success.

UNLOCKING BUSINESS INSIGHTS IN THE AGE OF COOKIES

Web analytics is the process of collecting, measuring and interpreting data. Data protecting laws make it harder and harder to have a full picture.
Did you know that information about 20% to 50% of visitors is lost because of cookies?

It is necessary to understand visitors’ behaviour on the website, but with traditional tools, no cookies consent = no traffic recorded

Security & business added value are the top priority

Unlike traditional analytical tools, server-side tracking does not rely on cookie consent and 3rd party solutions

Server-side tracking offers an in-house solution and can be supplement or replacement for traditional analytical tools

 

THE POWER OF UNRESTRICTED ANALYTICS

For a better user experience and improved business results, the digital world needs to evolve continuously. Observing and analysing all customer behavior is essential for success.
Did you know that traditional browser-based analytics are slowing down your website?

Tracking web traffic of 100% visitors regardless of cookie acceptance

Increase accuracy and reduce the possibility of data corruption
Offers legal data collection without having to bothering the visitor
Enables tracking traffic incoming outside of the browser (spam bots, hackers, etc.)
 

OUTCOMES TO EXPECT

All visitors tracking

We can track all page views and clicks of visitors regardless their cookie consent.

100% lead conversion history

With server-side tracking you can track all leads from entering the page till conversion.

Unseen tracking

With true server side solution you can track vistors without slowing down a browser or even customers knowing that you are tracking them.

About us

Lean, efficient and client-focused. Addvery combines the enthusiasm and spirit of a start-up with the expertise expected of a major corporation. This should come as no surprise as the people behind the company made their names doing business and running companies throughout Europe, North America and Asia. Using their use their vast experiences and expertise Pavel Novák and Lukáš Marek broke away from the world of corporate finance and consulting to assist other companies realize their dreams.

With the addition of the versatile and charismatic Štěpán Hykš, the team launched a web page and opened for business in the spring of 2020. Within a year Addvery had built a team of 20 workers and were cooperating with Rohlík Group and Komerční Banka amongst others. That same year, Addvery combined with Michal Rychnovsky to set up the first data analytics hub in Brno, now run by Martin Prchal.

Addvery embraces originality and espouses a hands-on approach absolutely dedicated to the client. It is not a company that prefers to meet and discuss so much as listen, recommend and get cracking on a solution be it digitalization, risk management or customer data mining.

Find out more about us

“We are big believers in speed and agility and will show you the way to success. Our style is to roll up our sleeves, dive in headfirst and transform your corporation into a swift, data-driven market leader.”

Why us?

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Contact us

Addvery
Klicperova 604/8, Smíchov, 150 00 Praha, Czech Republic

Addvery.bi
Pellicova 983/3b, Staré Brno, 602 00 Brno, Czech Republic

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