Vox Trends
We have developed own approach of reviews classification using GPT-4.
AI DRIVEN CONTENT ANALYSIS OF CUSTOMER REVIEWS
Content analysis of customer reviews offers a valuable perspective on the business, providing crucial insights into customer sentiments and preferences.
We turn the vast landscape of thousands of reviews into actionable insights for business decision-making.
We use AI to distill the sentiments, themes and opinions expressed in these reviews, providing a comprehensive overview of customer perceptions.
Obtain customers reviews
AI driven content analysis & rating of reviews
| Topic | Rating | Sentiment |
| E-Shop Organization | 3 | Negative |
| Goods Quality | 3 | Negative |
| Product availability | 2 | Negative |
| Delivery Speed | 8 | Positive |
Insights for business
- What is the most discussed topic?
- How are customers happy with the delivery service?
- What role do play prices for the reputation?
- Where I excel or fall compared to my competitors?
- …
FROM REVIEWS TO TOPICS RATING
We have developed own approach of reviews classification using GPT-4.
The training process involves iterative adjustments based on feedback and additional labeled data. The goal is to create a robust and adaptable system capable of understanding and evaluating the nuanced content of customer reviews.
Selection of relevant reviews
Overall rating calibration
Topics categorization
Topics rating calibration
OUTCOMES TO EXPECT
Overall rating summary
- Overall performance expressed by one number
- Sentiment – categorizing the nature of discussions as negative, neutral or positive.
- Effective comparisons across various business units, regions, channels, …
Detailed topics analysis
- Intensity of discussed topics over time
- Rating and sentiment associated with each identified topic
- Content analysis by subgroups (business units, channels, …)
Detailed view on units
- Identification of better or worse performing entities within the organization
- Sources of the negative/positive evaluation
UNDERSTANDING THE PROVIDED FEATURES
Customer insights
Content analysis of reviews provides deep insights into customer sentiments and opinions. It helps you understand what customers love about your stores, what concerns they may have and what specific aspects of their experience stand out.
Brand perception
By analyzing the language used in reviews, you can gauge the overall perception of your brand. This insight is invaluable for refining your brand messaging and ensuring it aligns with customer expectations.
Competitive benchmarking
Comparing your reviews with those of competitors allows you to identify areas where your brand excels and areas that may need improvement. This benchmarking is essential for positioning your brand effectively in the market.
Operational excellence
Marketing strategy enhancement
Proactive reputation management