Case Studies

Creating a Unified View of the Online Sales Funnel

Helping Vodafone design a sales funnel tool to track customer behavior across systems and provide a single, actionable source of truth.

Vodafone

Vodafone is a leading European and African telecoms company providing mobile and fixed services to over 330 million customers in 15 countries. They partner with mobile networks in 45 more countries, and have one of the world’s largest IoT platforms.

Assignment at a Glance:

Vodafone aimed to gain clarity in its sales funnel, which was obscured by scattered reports across multiple departments and a lack of unified lead lifecycle visibility.

The company generated large volumes of customer and sales data, but lacked an overarching tool to connect it meaningfully across all touchpoints and platforms.

Management roles struggled to access insights easily due to data fragmentation and siloed reporting across marketing, sales, and online channels. ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

The objective was to design a single, user-friendly tool that could bring together data from across the funnel, supporting root cause analysis and smarter decision-making.

Solution

In partnership with the client, we at Addvery conducted a two-week health check to map data flows and reporting usage, designed a six-stage sales funnel model with clear data definitions at each step, consolidated all data into a new datamart with per-user aggregation across systems, built a sales funnel application featuring both a general managerial view and user-specific dashboards, and introduced Stage 0 to reflect marketing activity, linking it to website visits and fina

Full online sales process visualized in one tool

Funnel stages unified across departments and systems

Marketing activities measurable within the customer journey

Decision-makers gained instant access to insights via dashboard views

Your success, our expertise.

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DPMD is the municipal transport operator of the city of Děčín, Czech Republic. It oversees public bus transportation and related services including fuel sales,

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Optimizing Last-Mile Logistics Across Three Markets

Helping Packeta streamline last-mile delivery in Czechia, Slovakia, and Hungary, reducing operational costs and improving delivery efficiency.

Revitalizing Marketing and CRM for Growth

Helping Küchen Quelle rebuild its marketing, CRM, and customer engagement processes after market challenges to achieve sustainable business recovery.

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