Case Studies

Launching a New Streaming Platform from Vision to Reality

Helping launch Oneplay by leading market analysis, business planning, development, and go-to-market execution across a two-year project lifecycle.

OnePlay

Oneplay is an innovative streaming platform developed under the PPF Group by combining O2 TV and TV Nova’s content assets. Addvery played a central role in shaping the business strategy, delivering the product, and launching it into the Czech streaming market.

Assignment at a Glance:

In partnership with Addvery, the client aimed to explore the opportunity for a new digital streaming platform in response to growing user demand and market fragmentation across existing services.

The first challenge was to validate the business case through competitive research, feasibility analysis, and revenue projections, including the potential merger of O2 TV and Voyo content.

Once approved, the objective shifted to delivery — Addvery was tasked with building and managing a cross-functional team to cover product, tech, legal, content, and more.

The final focus was executing the go-to-market strategy and managing the user transition from legacy platforms to Oneplay with minimal disruption.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

Solution

Addvery conducted market and competitor analysis to validate the Oneplay opportunity and led a comprehensive feasibility study, resulting in a detailed business plan with cost, revenue, and investment projections. We structured and managed a cross-functional delivery setup involving over 10 departments, ensuring efficient coordination and execution. Responsibilities included overseeing vendor selection, defining the platform architecture, and managing integration.

Oneplay launched as a unified streaming platform for the Czech market

Smooth transition from legacy platforms with minimal user churn

Functional cooperation model set between O2 and TV Nova

Set new market standard for cross-operator media innovation

OnePlay

Your success, our expertise.

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