Oneplay Turns Two Streaming Services Into One Platform for 1.8M Customers
Addvery took Oneplay from business case to launch: the plan for merging O2 TV and Voyo, one delivery team across both companies, go-to-market and the move of 1.8M customers.
Oneplay is the Czech streaming platform of TV Nova and O2, with 20,000+ hours of on-demand content and 140 TV channels.
Addvery took Oneplay from business case to launch: the plan for merging O2 TV and Voyo, one delivery team across both companies, go-to-market and the move of 1.8M customers.
Two services, two companies, one platform
Viewers do not want five apps. They want one place where everything is. For media groups, that means bringing together brands, content and customers that were built separately.
TV Nova ran Voyo, O2 ran O2 TV. Both were strong services in their own right. In 2023 the two companies chose to go further together and replace both with a single platform.
- Two brands, two customer bases and two sales channels to bring together.
- Content, pricing and technology owned by different companies.
- 1.8 million existing customers to move without losing them.
- A public launch date to meet.
One plan, one team, one launch
A business case both companies could sign
Market and competitor analysis and a feasibility study tested the merger. The business plan covered revenue, costs and investment, and a cooperation model set the roles of TV Nova and O2.
One team across two companies
Product, tech, content, finance, legal, IT, HR and marketing from both sides worked to one roadmap. A weekly rhythm, one task list and a one-page update for management kept everyone aligned.
Pricing shaped by customers
Three rounds of customer testing led to a four-tier structure, from entry level to all-inclusive.
Launch day, and every day after
- Clear go/no-go criteria behind the launch decision.
- A set migration path for every O2 TV and Voyo customer.
- Round-the-clock support in the first week after launch.
One platform, launched on the date promised
Key benefits
- Launched on 3 March 2025, as planned
- 1.8M customers moved from two services to one
- 20,000+ hours of content and 140 channels in one app
- Four tiers, tested with customers before launch
One brand instead of two
O2 TV and Voyo customers now find everything in one place, sold through both TV Nova and O2 channels.
A partnership that works day to day
TV Nova and O2 run Oneplay together, with clear roles for content, distribution and pricing.
Built to grow
The platform and the operating model are ready to carry more content, more features and more markets.
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