Rewe
As one of Europe’s leading retail and tourism groups, REWE Group is a constant companion in its customers’ lives – when they visit a supermarket or order food online, plan their next holiday, or purchase DIY products and gardening supplies. They are operating more than 3,500 supermarkets and retail stores internationally.
Assignment at a Glance:
In partnership with Addvery, REWE Group set out to align and redesign loyalty programs across its brands and countries, aiming to unify the experience while respecting local specifics and business goals for each market segment.
The project focused on developing a modular loyalty blueprint that could be applied across multiple countries, ensuring scalability, consistency, and adaptability to local consumer behavior.
A key objective was to identify critical gaps in CRM usage across brands and to enable more strategic use of customer data in segmentation, personalization, and lifecycle management.
The initiative also targeted an improvement in digital marketing capabilities, aiming for smarter, data-driven decisions in campaign planning and measurement, especially within the BILLA CZ brand.
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