Rohlík Group Lifts Revenue per Customer 17% With CRM That Delivers Every Day
Addvery took interim ownership of Rohlík Group's CRM function, built segmentation and lifecycle communication, and scaled one CRM model across four countries, lifting revenue per customer by 17%.
Rohlík Group is one of Europe's fastest-growing online grocers, operating Rohlik.cz, Kifli.hu, Gurkerl.at and Knuspr.de.
Addvery took interim ownership of Rohlík Group's CRM function, built segmentation and lifecycle communication, and scaled one CRM model across four countries, lifting revenue per customer by 17%.
Winning the first order is easy. The next hundred take a system.
Fast growth fills a customer base quickly. Keeping those customers ordering week after week takes something else: a CRM engine that runs every day, with someone owning the results.
Rohlík Group was expanding from Czechia into Hungary, Austria and Germany, and each new market brought in customers faster than a CRM function could be hired and built.
- A fast-growing active base across several countries.
- A CRM team still being built while volumes grew.
- One approach that every market could run locally.
Running CRM like a daily delivery
Owning the CRM, not advising on it
Addvery took interim ownership of the CRM function and ran lifecycle communication day to day, with clear accountability for the results.
Segments built on real behaviour
Customers were segmented by lifecycle stage and ordering behaviour, with clustering models behind personalised offers, cross-sell and up-sell.
Journeys that start with the first order
Onboarding, churn prevention and cross-sell flows are triggered automatically by what customers actually do.
One model, four countries
Proven in Czechia and rolled out to Hungary, Austria and Germany, with shared governance, documentation and hiring support so local teams could take it over.
17% more revenue per customer, delivered every day
Key benefits
- +17% revenue per customer (ARPU)
- One CRM model across 4 countries
- 3 automated journeys, from first order to cross-sell
Customers who keep coming back
Revenue per customer rose 17% as automated journeys kept customers ordering.
One playbook, local teams
The same CRM model runs in Czechia, Hungary, Austria and Germany, documented and handed over to the local teams.
Facing a similar problem?
Tell us where your numbers stop being trustworthy. We'll tell you whether it's worth a project.
.png){kind=logo}
