Case Studies

CRM Innovation Across Europe’s Leading E-Grocery

Driving Rohlik Group’s CRM revolution from local basics to international best practices, scaling personalization and automation across countries.

Rohlík

Rohlik.cz is a leading European online grocery delivery service founded in 2014 in the Czech Republic. With operations in multiple countries, including Hungary, Austria, Germany, and Romania, it has achieved significant growth, reaching over 750,000 customers. With a strong focus on innovation and customer-centricity, Rohlik.cz continues to redefine the online grocery industry in Europe.

Assignment at a Glance:

Rohlík Group is one of Europe's fastest-growing e-grocery players, operating brands like Rohlik.cz, Kifli.hu, Gurkerl.at, and Knuspr.de. Addvery supported Rohlik through CRM system deployment, segmentation strategies, and lifecycle marketing across multiple countries.

Implemented new CRM tools, segmentation strategies, and governance across countries. Led CRM teams as interim owners, supporting marketing automation and personalized offers.

Rolled out full CRM structure and processes in Hungary, Austria, and Germany. Introduced automated cross-sell and up-sell campaigns based on customer behavior..

Solution

Addvery supported Rohlik from local CRM implementation to scaling best practices internationally. By personalizing communication and automating key customer journeys, we helped optimize revenue and loyalty across markets.

CRM system rollout in 4 countries

Automated lifecycle campaigns launched

Increased revenue through segmentation and personalization

Your success, our expertise.

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