Case Studies

Revitalizing Marketing and CRM for Growth

Helping Küchen Quelle rebuild its marketing, CRM, and customer engagement processes after market challenges to achieve sustainable business recovery.

Küchen Quelle

Küchen Quelle GmbH, established in 2009 and based in Nuremberg, Germany, specializes in custom-made fitted kitchens and related services, emphasizing quality craftsmanship and personalized design, aiming to create functional and aesthetically pleasing kitchen spaces. Despite facing challenges in the industry, the company remains committed to delivering high-quality kitchen solutions to its clientele.

Assignment at a Glance:

In partnership with Addvery, Küchen Quelle needed to address a rapid loss in market share and identify quick-win marketing actions while building a long-term recovery roadmap for its business.

The company set out to redesign the entire marketing strategy — from brand awareness to customer acquisition, lead nurturing, and CRM — with data as the core decision driver.

Introduced lead nurturing processes and redesigned CRM to improve conversion rates. A new reporting structure was needed to enable real-time campaign and CRM performance monitoring, supported by scalable dashboards and consistent KPI frameworks.

Solution

It was critical to understand and fix issues in the pre-sale and post-sale customer journey, especially around care, loyalty, and fragmented communication across touchpoints. Relaunched brand and traffic campaigns with optimized channel mix. Introduced structured lead management and CRM nurturing processes. Mapped full customer journey and centralized all communication flows. Built new Azure + Power BI-based reporting ecosystem and dashboards

Relaunched brand and customer traffic

Lead management and CRM strategy rebooted

Unified reporting platform built on Azure & Power BI

Your success, our expertise.

Operational and Strategic Process Review for DPMD

DPMD is the municipal transport operator of the city of Děčín, Czech Republic. It oversees public bus transportation and related services including fuel sales,

Launching a New Streaming Platform from Vision to Reality

Helping launch Oneplay by leading market analysis, business planning, development, and go-to-market execution across a two-year project lifecycle.

Creating a Unified View of the Online Sales Funnel

Helping Vodafone design a sales funnel tool to track customer behavior across systems and provide a single, actionable source of truth.

Optimizing Last-Mile Logistics Across Three Markets

Helping Packeta streamline last-mile delivery in Czechia, Slovakia, and Hungary, reducing operational costs and improving delivery efficiency.

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