Küchen Quelle Connects Every Step From First Click to Finished Kitchen
Addvery helped Küchen Quelle relaunch its marketing, rebuild lead nurturing and CRM, and connect all its data in one reporting platform, from first click to signed kitchen order.
Küchen Quelle is a Nuremberg-based specialist in custom-made fitted kitchens, founded in 2009.
Addvery helped Küchen Quelle relaunch its marketing, rebuild lead nurturing and CRM, and connect all its data in one reporting platform, from first click to signed kitchen order.
A kitchen is sold over weeks, not in one click
Big purchases are never impulse buys. Customers research, compare, visit a showroom and come back. Any business with a long sales cycle knows the risk: every step where the conversation drops is a sale lost to someone else.
Küchen Quelle designs and sells custom kitchens across Germany. As its market became more competitive, the company chose to rebuild the whole journey at once, from brand and traffic to leads, customer care and reporting.
- Brand, traffic, leads and customer care run as separate steps.
- Lead data and call results in different systems.
- Reporting built separately for each team.
Joining up the journey from first click to finished kitchen
Brand and traffic, relaunched
The marketing mix and budget were recalibrated, brand campaigns relaunched, and content marketing and regular promotions restarted.
Every lead followed up
Lead nurturing was introduced, lead processing redesigned, and two-way SMS and email connect customers with the sales team.
One voice across the customer lifecycle
The full customer journey was mapped, and all pre-sales and after-sales communication brought under one roof.
One reporting platform for the whole company
A new reporting platform on Azure and Power BI tracks every lead from appointment to kitchen sold, and soon became the reporting hub for the entire company.
Every step to a finished kitchen, visible in one place
Key benefits
- 5 customer journey areas rebuilt
- One company-wide reporting platform
- Lead-to-sale funnel tracked end to end
Brand and leads back in motion
Relaunched campaigns and structured lead nurturing keep interest moving towards the showroom.
One version of the numbers
What started as marketing reporting became the single source of truth for the whole company.
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