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Küchen Quelle
Küchen Quelle GmbH, established in 2009 and based in Nuremberg, Germany, specializes in custom-made fitted kitchens and related services, emphasizing quality craftsmanship and personalized design, aiming to create functional and aesthetically pleasing kitchen spaces. Despite facing challenges in the industry, the company remains committed to delivering high-quality kitchen solutions to its clientele.
Assignment at a Glance:
In partnership with Addvery, Küchen Quelle needed to address a rapid loss in market share and identify quick-win marketing actions while building a long-term recovery roadmap for its business.
The company set out to redesign the entire marketing strategy — from brand awareness to customer acquisition, lead nurturing, and CRM — with data as the core decision driver.
Introduced lead nurturing processes and redesigned CRM to improve conversion rates.
A new reporting structure was needed to enable real-time campaign and CRM performance monitoring, supported by scalable dashboards and consistent KPI frameworks.
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