Case Studies

Operational and Strategic Process Review for DPMD

DPMD is the municipal transport operator of the city of Děčín, Czech Republic. It oversees public bus transportation and related services including fuel sales.

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Statutární město Děčín

Děčín is the lowest town in the Czech Republic, situated at the confluence of the Elbe and Ploučnice rivers. Its centre is 135 metres above sea level. It is an important river port and an important transport crossroads (five railway lines meet here, the 1st railway corridor and several important road routes pass through it).

Assignment at a Glance:

Evaluate the current operational and financial performance of DPMD.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎
Identify opportunities for improvement in governance, digital infrastructure, and service offering.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎
Propose a roadmap to streamline compensation mechanisms from the city.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎
Recommend enhancements for secondary revenue streams such as advertising and service utilization.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

Solution

Addvery analyzed key areas of DPMD including governance, finance, services, and digitalization. Through management workshops and data benchmarking, we recommended creating a dedicated municipal transport department, introducing a long-term strategy, redefining leadership roles, upgrading IT and customer services, and addressing inefficiencies in fuel, advertising, and in-house service operations.
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Establishment of a proposal for a City Transport Department to ensure continuity and strategic alignment
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Introduction of clear rules and methodology for calculating public service compensation
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Strategic roadmap for digital transformation and modernization of IT systems
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Recommended pricing model update for bus advertising, projected to increase revenue by 15.5 % by 2026
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Identification of significant potential in utilizing existing DPMD services for city-owned vehicles and institutions

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