Livesport Takes Flashscore Beyond the Score With a New Multimedia News Service
Addvery helped Livesport assess its video capabilities, choose a growth direction and define the business model for Flashscore News, then acted as integration partner through launch.
Livesport is a Prague-based sports media and technology company behind Flashscore, used by more than 100 million fans every month.
Addvery helped Livesport assess its video capabilities, choose a growth direction and define the business model for Flashscore News, then acted as integration partner through launch.
Fans come for the score. Would they stay for the story?
Being the fastest source of a result is a strong position, and a narrow one. Once the result is in, the visit ends. Any business built on a single moment of use faces the same question: what keeps people around afterwards?
Livesport built one of the world's most used live score services and already had strong video, TV and content teams across the group. The question was how to bring them together into a multimedia offer around every match: before, during and after.
- Strong video and content capabilities spread across the group.
- A business model for multimedia still to be defined and tested.
- A launch that had to fit the existing Flashscore experience.
Building the story around the score
Two weeks to a clear view
A two-week deep dive looked at Livesport's video capabilities, from content and distribution to team and technology, and set out three possible growth directions.
A model before a product
For the chosen direction, the business model was defined and validated before a single feature was built.
News wired into the data
Every article connects to Flashscore's own sports data, so news sits right next to the teams, players and matches it is about. International news agencies feed the service alongside Livesport's own editors.
Launched for the biggest match of all
Flashscore News went live in stages, from an internal version to a public beta and a World Cup launch in 12 language versions.
Flashscore now tells the story behind the score
Key benefits
- Flashscore News launched in 12 language versions
- From concept to launch in one year
- News, video and live data in one experience
More reasons to stay
Fans get news and video alongside live data, before, during and after the match.
One group, one direction
Video, TV and content teams across the group work to one roadmap.
Built to grow
With a validated model and 12 language versions from day one, Flashscore News is built to grow with Flashscore's global audience.
Facing a similar problem?
Tell us where your numbers stop being trustworthy. We'll tell you whether it's worth a project.
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