Livesport
Livesport Ltd. is a Czech media and technology company headquartered in Prague and founded in 2006 by Martin Hájek and Jiří Mareš. Livesport provides websites and mobile apps with live scores, sports news, statistics and other information from over 35 major sports. Livesport's flagship product, the Flashscore network, is visited by approximately 100 million monthly users.
Assignment at a Glance:
In partnership with Addvery, Livesport set out to explore strategic directions for expanding beyond data delivery by evaluating the readiness of its internal TV and content division.
The company aimed to build a multimedia platform that would complement live data with engaging content before, during, and after matches, increasing time spent in the app.
The goal was to design a viable and scalable business model for multimedia content that would combine editorial quality, technological infrastructure, and audience relevance, while also validating monetization scenarios through testing in real usage conditions.
Livesport needed a full-service delivery partner to drive the creation and launch of Flashscore News, combining integration support, content structure, and platform logic.
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