Supporting Küchen Quelle, an innovative German kitchen designer & seller, to restart & implement its overall marketing strategy from brand awareness through all the customer journey up to efficient CRM and customer engagement.
Cooperation between Addvery and Küchen Quelle started in January 2022 when Küchen Quelle was looking for quick business boosters helping to overcome a major unexpected market share loss.
After quick health check and current situation evaluation we instantly started with fixing the major issues in the marketing strategy across the customer journey and helped with defining and implementing the new marketing strategy roadmap.
The main issue areas we supported to fix and rebuild was:
- Digital Brand awareness & customer traffic
- We recalibrated the marketing mix and budget allocation
- We relaunched the brand building campaigns
- We re-started the content marketing
- We started the continuous promotions campaigns launching process
- Lead nurturing and conversion
- We introduced the lead nurturing process and full leads utilization
- We redesigned the lead processing and conversion process
- We improved the CRM capabilities
- Customer engagement
- We identified main issues in customer engagement, pre-sales and post-sales processes including the customer care and loyalty strategies
- We re-designed and centralized all the customer communication across all the customer lifecycle
- Process and Governance
- We mapped all the customer journey & identified all the situations, causalities, issues, and possible solutions
- We defined all the marketing team capabilities and organization needed
- Data consolidation, monitoring and reporting
- We designed and built the brand new reporting platform based on Azure and Power BI
- We designed all the measurements and reporting needed for all the CRM and marketing areas
- Very soon we enlarged the new successful reporting platform for all the another parts of the company where we consolidated and fine tuned all the company reporting in one place.
The collaboration between Addvery and Küchen Quelle soon resulted in in concrete tangible results in performance measurements.