REWE

Relaunching & piloting new loyalty programs across the EU together with enhanced CRM capabilities.

Addvery started cooperation with one of the biggest retailers in CEE in August 2021 by helping their Lithuanian Brand IKI, which was on the verge of redesigning their loyalty program. We started with evaluation of current loyalty program maturity and identification of main gaps which helped clarify the vision on how to proceed with preparation for loyalty program re-launch.

To further support loyalty program development in the whole REWE group, we have prepared a loyalty program blueprint which covers all aspects of loyalty program such as core loyalty mechanics, collection principles, redemption possibilities, mobile application features, loyalty program operations and system requirements.

This document included both high-level part which is applicable to any REWE group brand and country as well as a localized part just for IKI current situation.

Based on the loyalty blueprint we have helped to structure and supported launch of loyalty re-launch pilots in IKI and currently we are advising other members of REWE group, namely BILLA SLOVAKIA, BILLA CZECH & BILLA BULGARIA to prepare for their loyalty program relaunches which are planned for next year.

Since there is a close relation between loyalty programs and customer relationship management disciplines it was only logical, given Addvery strong CRM expertise, to help REWE to scale up CRM operation and get the most out of the existing customer data. We have therefore run series of projects with involvement of both Addvery and Addvery BI which included:

  • Strategic and operational segmentation of customers
  • Utilization of segmentation in CRM daily operations
  • CRM Lifecycle strategies
  • CRM intensive care projects in CZ & SK where Addvery acts as interim CRM managers with aim to kickstart CRM operations
  • CRM reporting and analytics

Cooperation with REWE is a great experience as our work is impacting almost 10 million REWE customers to whom we strive to provide even better experience with everyday shopping.

Other case studies

Komerční Banka

At Komerční banka (KB) we have participated together with technological company SAS in the extensive project “OLEG” aimed at replacement of the bank’s CRM platform with the new solution CI 360 provided by SAS.

View case study

Livesport

From evaluation of current capabilities to new business proposition & business model, Addvery is acting as the main integration partner.

View case study

HOME CREDIT Philippines

Philippines’ leading consumer finance company embarked on a mission to elevate their customer relationship management (CRM) initiatives and streamline their leads management processes.

View case study

Rohlík Group

Rohlik Group was investigating ways to implement & scale new CRM tools, segment its customer base and improve the level of personalised offers though all communication channels. Addvery was there to help.

View case study

Security Bank

One of the Philippines’ leading banks has approached us with three main areas in which they have sought our help – approval workflows design, business requirements description, databases and processes revision.

View case study

BoxNow

Addvery has built a project in Greece, at the heart of which lies the use of Automated Parcel Machines (lockers). This idea was inspired by the experience of other major market players such as Alza (CZ), Amazon (US), and InPost (PL).

View case study

Küchen Quelle

Supporting Küchen Quelle, an innovative German kitchen designer & seller, to restart & implement its overall marketing strategy from brand awareness through all the customer journey up to efficient CRM and customer engagement.

View case study